What Does it
Take to be a Top
Sales &
Marketing Assistant Today
style='font-size:14.0pt;font-family:"Berlin Sans FB"'>By:
style='mso-spacerun:yes'> Jennifer C. Selland
style='font-size:10.0pt;mso-bidi-font-size:14.0pt;font-family:"Berlin Sans FB"'>CPBA,
CPVA, CAIA, Trimetrix™
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style='font-size:14.0pt;font-family:"Berlin Sans FB"'>Well-Run Concepts
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It
always has been a little complicated to figure out what exactly makes a top-notch
Sales & Marketing Assistant. Well-Run
Concepts has been conducting research to quantify what is needed in the
position of Sales & Marketing Assistant today by defining these key areas:
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Symbol'>·
Attributes:
style='mso-spacerun:yes'> personal skills or competencies
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Symbol'>·
Values:
rewards and culture
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Symbol'>·
Behaviors:
style='mso-spacerun:yes'> how they do the job
We
used a comprehensive, validated, step-by-step process called the Trimetrix™
system to determine what is needed for top performance.
style='mso-spacerun:yes'> This article will summarize our findings to
date and here is what we found.
Attributes
tells us if an individual can do the
job by looking at what personal skills or competencies are needed in the job of
Sales & Marketing Assistant.
The
Top Seven Attributes are:
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1.
style='mso-spacerun:yes'> SELF MANAGEMENT:
style='mso-spacerun:yes'> The ability to prioritize and complete tasks
in order to deliver
style='mso-spacerun:yes'> desired outcomes within allotted time
frames.
Independently
pursues business objectives in an organized and efficient manner
Prioritizes
activities as necessary to meet job responsibilities
Maintains
required level of activity toward achieving goals without direct
supervision
Minimizes
work flow disruptions and time wasters to complete high quality work
within a specified time frame.
2.
style='mso-spacerun:yes'> PLANNING AND ORGANIZATION:
style='mso-spacerun:yes'> The ability to establish a process for
activities
style='mso-spacerun:yes'> that lead to the implementation of systems,
procedures or outcomes.
Defines
plans and organizes activities necessary to reach targeted goals
Organizes
and utilizes resources in ways that maximize their effectiveness
Implements
appropriate plans and adjusts them as necessary
Consistently
demonstrates organization and detail orientation.
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3.
style='mso-spacerun:yes'> RESILIENCY:
The ability to quickly recover from adversity.
Continues
toward goals in the face of difficulty and adversity
Handles
criticism and rejection from others with objectivity
Recovers
quickly from personal setbacks
Moves past
unforeseen obstacles without unnecessary delay
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style='font-family:"Berlin Sans FB";color:black'>4.
style='mso-spacerun:yes'> RESULTS ORIENTATION:
style='mso-spacerun:yes'> The ability to identify actions necessary to
complete tasks
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style='mso-spacerun:yes'> and obtain results.
style='font-family:"Berlin Sans FB"'>Maintains focus on goals
style='font-family:"Berlin Sans FB"'>Identifies and acts on removing
potential obstacles to successful goal attainment
style='font-family:"Berlin Sans FB"'>Implements thorough and effective
plans and applies appropriate resources to produce desired results
style='font-family:"Berlin Sans FB"'>Follows through on all commitments to
achieve results
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style='font-family:"Berlin Sans FB";color:black'>5.
style='mso-spacerun:yes'> SELF STARTING:
style='mso-spacerun:yes'> The ability to initiate and sustain momentum
without external
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style='mso-spacerun:yes'> stimulation.
style='font-family:"Berlin Sans FB"'>Initiates relevant activities toward
achieving business goals
style='font-family:"Berlin Sans FB"'>Independently completes projects and
produces desired results
style='font-family:"Berlin Sans FB"'>Requires little or no supervision to
stay focused on necessary activities
style='font-family:"Berlin Sans FB"'>Readily identifies and pursues
business opportunities without outside direction
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style='font-family:"Berlin Sans FB";color:black'>6.
style='mso-spacerun:yes'> CUSTOMER FOCUS:
style='mso-spacerun:yes'> a commitment to customer satisfaction.
style='font-family:"Berlin Sans FB"'>Consistently places a high value on
customers and all issues related to customers
style='font-family:"Berlin Sans FB"'>Objectively listens to, understands
and represents customer feedback
style='font-family:"Berlin Sans FB"'>Anticipates customer needs and develops
appropriate solutions
style='font-family:"Berlin Sans FB"'>Meets all promises and commitments
made to customers
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style='font-family:"Berlin Sans FB";color:black'>7.
style='mso-spacerun:yes'> INTERPERSONAL SKILLS:
style='mso-spacerun:yes'> The ability to interact with others in a
positive manner.
style='font-family:"Berlin Sans FB"'>Initiates and develops business
relationships in positive ways
style='font-family:"Berlin Sans FB"'>Successfully works with a wide range
of people at varying levels of organizations
style='font-family:"Berlin Sans FB"'>Communicates with others in ways that
are clear, considerate and understandable
style='font-family:"Berlin Sans FB"'>Demonstrates ease in relating with a
diverse range of people of varying backgrounds, ages, experience and
education levels
Values
style='font-family:"Berlin Sans FB";color:black'>make up the next critical
success factor needed, which tells us why
an individual will do the job or, in other words, what rewards & cultures
are they seeking on the job.
The Top Three Values are:
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style='font-family:"Berlin Sans FB";color:black'>1.
style='mso-spacerun:yes'> UTILITARIAN/ECONOMIC
style='font-family:"Berlin Sans FB";color:black'> Rewards those who value practical accomplishments, results
and rewards for
style='font-family:"Berlin Sans FB";color:black'> their investments of time, resources and energy.
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style='font-family:"Berlin Sans FB";color:black'>2.
style='mso-spacerun:yes'> TRADITIONAL/REGULATORY
style='font-family:"Berlin Sans FB";color:black'> Rewards those who value traditions inherent in social
structure, rules,
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style='font-family:"Berlin Sans FB";color:black'>3.
style='mso-spacerun:yes'> AESTHETIC
style='font-family:"Berlin Sans FB";color:black'> Rewards those who value balance in their lives, creative
self-expression, beauty
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style='mso-spacerun:yes'> and
nature.
Behaviors
style='font-family:"Berlin Sans FB";color:black'>tell us how an individual will perform the job.
style='mso-spacerun:yes'> We analyzed which of the behaviors an
style='mso-bidi-font-weight:normal'> individual should possess to perform
well in the job of Sales and Marketing
Assistant. This is very important
information to know in understanding communication styles.
The Top Three Behaviors are:
style='font-family:"Berlin Sans FB";color:black'>1.
style='mso-spacerun:yes'> FREQUENT INTERACTION WITH OTHERS
style='font-family:"Berlin Sans FB";color:black'> The job requires a strong “people orientation,” versus a
task orientation. The
style='font-family:"Berlin Sans FB";color:black'> job will comfortably deal with multiple interruptions on a
continual basis,
style='font-family:"Berlin Sans FB";color:black'> always maintaining a friendly interface with others.
style='font-family:"Berlin Sans FB";color:black'>
style='font-family:"Berlin Sans FB";color:black'>2.
style='mso-spacerun:yes'> CUSTOMER ORIENTED
style='font-family:"Berlin Sans FB";color:black'> The job demands a positive and constructive view of working
with others.
style='font-family:"Berlin Sans FB";color:black'> There will be a high percentage of time spent in listening
to, understanding and
style='font-family:"Berlin Sans FB";color:black'> successfully working with a wide range of people from
diverse backgrounds to
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style='font-family:"Berlin Sans FB";color:black'>
style='font-family:"Berlin Sans FB";color:black'>3.
style='mso-spacerun:yes'> FREQUENT CHANGE
style='font-family:"Berlin Sans FB";color:black'> The job requires a comfort level with “juggling many balls
in the air at the same
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asked to leave several tasks unfinished, and easily move on to
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style='font-family:"Berlin Sans FB";color:black'>Now that we have a clear
picture of what the Sales & Marketing Assistant Job looks like, I would like
to ask you this…
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If you are a Sales & Marketing Assistant, do you
have these critical success factors mastered?
style='mso-spacerun:yes'> If not, what’s your plan to develop
them?
If you are company, how are you currently measuring the
talent in your sales team today?
Do they have the above named attributes, values and
behaviors?
If so, great! You
are ahead of the competition!
If not, how will you develop them or better yet, select
talent that already
has
it?
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style='font-family:"Berlin Sans FB";color:black'>Here are a few suggestions to
get you started:
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If
you want to know for sure, then run a Personal Talent Profile on yourself or
your staff. Then match the results to
the benchmark of the Sales & Marketing Assistant Job in this article.
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If
you have a unique culture in your company, you may want to be more specific and
run a Trimetrix™ job benchmark with your own stakeholders.
style='mso-spacerun:yes'> Then you can match your talent to your unique
culture.
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style='font-family:"Berlin Sans FB";color:black'>Either way, if you are not
assessing your talent now, how can you meet the challenges of today’s evolving Sales
& Marketing Department needs?
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style='font-family:"Berlin Sans FB";color:black'>Well-Run Concepts would like
to work with you to develop a scientifically validated system for defining,
selecting and developing top talent for your company.
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style='font-family:"Berlin Sans FB";color:black'>If you would like more
information on how the Trimetrix™ system works, or more details of our
research, please visit us on the web at www.well-run.com,
or email us at
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href="mailto:success@well-run.com">success@well-run.com.
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style='font-family:Arial;color:green'>Well-Run
style='font-family:Arial;color:blue'>Concepts
style='font-family:"Arial Narrow";mso-bidi-font-family:Arial;color:green'>"Helping
Organizations Define and Develop Top Talent."
w:st="on">2022 Cliff Drive
style='font-size:10.0pt;font-family:Arial;color:black'>, PMB 254,
w:st="on">Santa Barbara, CA
93109
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color:black'>
style='font-size:10.0pt;font-family:Arial;color:black'>Tel: (805) 566-2900 Toll
Free: (877) 566-2900 Fax: (805) 566-2990
style='font-size:10.0pt;font-family:Arial;color:green'>Website:
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href="http://www.well-run.com/">www.well-run.com
style='mso-spacerun:yes'> Email:
href="mailto:Marketing@well-run.com">success@well-run.com
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