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| July 11, 2007 - Atlantis Mortgage Corporation |
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Atlantis Mortgage Corporation Experiences Incredible Growth Atlantis Mortgage Corporation is not your average mortgage company. Atlantis has tripled in size of the past 6 months. - Atlantis Mortgage Corporation is not your average mortgage company. In an environment where many mortgage companies are down sizing or even going out of business, Atlantis has actually tripled the size of their company over the past 6 months. They point to a clearly defined Internet and recruiting strategy as the source of their success. "We focus on finding good people; provide a competitive compensation structure, and have partnered with Astonish Results helps us attract recruits. Our website, www.atlantismortgageco.com, plays a big role in that process, it shows our potential employees that we`re dedicated to always staying on the cutting edge," says owner Jay Lanagan. Atlantis made a commitment to develop and implement a clear Internet marketing strategy by partnering with Astonish Results. They believe in providing their employees with up to date marketing tools and product placing engines. Customers can see that Atlantis is not you`re average mortgage company. "We`ve implemented Astonish`s CRM tool and digital marketing strategy throughout our entire referral base, past clients, and 3rd party lead sources to improve our turn ratios in all aspects of our business. The digital marketing system continually markets to these customers and drives them back to our website," says Lanagan. Their new website, www.atlantismortgageco.com, walks customers through each loan program and the entire loan process. As a result, their contact rate has increased by 410% since switching over to the new website. More contacts mean more opportunities to close loans. When asked why so many mortgage companies are behind when it comes to the Internet, Lanagan replied, "It`s still an uncharted territory and start up costs seem high, but the results as staggering if you take the chance. We want to be ahead of the curve, not behind it. We`re investing in the future." Press Contact: Jay Lanagan |
| Atlantis Mortgage Corporation by Jay Lanagan, New Bedford-MA |
