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Intellidyn Helps Lenders Intelligently Recycle and Harvest Aggregator Leads that Have Yet to Fund Re-screening aggregator leads for credit quality, recent move/refinance, available equity and other proprietary criteria renews leads for re-solicitation www.intellidyn.com Intellidyn Corporation (www.intellidyn.com), an award-winning provider of the nation`s most complete direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies today announced a fully-automated process to help lenders intelligently harvest unfunded aggregator leads. Intellidyn provides re-screening for credit quality, recent move/refinance, available equity and other proprietary criteria, a technique that makes aggregator leads available for re-solicitation.
We typically realize the same conversion rates during the second and third pass at harvesting as we did when we first purchased these leads, but without the initial cost, says Steve Haslam, senior vice president, NovaStar. This is not a question of whether or not to do this during these volatile market conditions, this is fundamental as we ride through the current market.
Intellidyn President and CEO, Peter Harvey, says, Since two out of every 100 aggregator leads typically fund when first acquired, what lender can afford to overlook this worthwhile refinance opportunity in today s market? Our clients with the most sophisticated marketing have consistently realized exceptional ROI by re-screening aggregator leads. Intellidyn provides the most current data and analytic support to help lenders intelligently harvest these leads, eliminating the time and expense of contacting homeowners that do not fit the lender s product offering criteria or have already funded with another lender. With the constraints on available loan products, intelligent harvesting is a must.
For more information, contact Intellidyn at: 866-773-5756, or sales@intellidyn.com, or on the Web at: www.intellidyn.com.
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, atomic level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com. Intellidyn Corp.
www.intellidyn.com
175 Derby St., Unit 40 Hingham MA 02043 USA Grace Dunklee Cohen, Anthorne Group PR
gadc@tds.net
603-428-6640
603-428-3693
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