Intellidyn Debuts First Marketing Models to Target Highly-Qualified FHA Homeowners

Models enable FHA loan originators to pinpoint marketing programs to renters and homeowners most likely to respond and qualify for FHA loans
 
BOSTON, MA    Intellidyn  Corporation (www.intellidyn.com), today announced the release of three new FHA Marketing Models. These new marketing models can be used by mortgage lenders to target FHA-qualified homeowners and are proven to boost response rates by up to 347 percent. The first set in a new series of targeting models for FHA purchase and refinance lending, Intellidyn s FHA-Prospect Targeting Models help originators accurately identify and market to homeowners who are both credit qualified and most likely to respond to their FHA-specific offers. Early adopters report that Intellidyn s FHA-Prospect Targeting Models are delivering direct mail response rates over 1.25 percent, which compares to the industry s overall 0.35   0.5 percent response rates.
 
Intellidyn s FHA-Prospect Targeting Models were developed to help mortgage lenders market FHA Secure and Streamline refinance products, as well as target specialty niches, such as adjustable loan holders and Hispanic sub-prime borrowers that are now FHA eligible. Retail mortgage originators, from the smallest broker to the largest lenders, can now accurately target homeowners who are credit qualified and most likely to respond to their offers. 
 
 Working with early adopters of the evolving FHA lending practices, we have a jump-start in understanding the dynamics of this market,  says Intellidyn President and CEO, Peter Harvey.  With the collapse of the non-conforming and specialty finance home financing products, retail originators are rapidly gravitating towards mortgage loans insured by the Federal Housing Administration. With the recent changes to FHA guidelines and the most recent advent of new guidelines for FHA Secure and FHA Streamline loans, our clients that are quickest to market have a tremendous opportunity to originate mortgage loans for those homeowners who qualify. 
 
Participating industry veterans are stating that  the FHA-fired  mini-boom  is just getting started,  and that  later next year we will be able to look back on this opportunity as the one that carried us through the pullout of a difficult period.
 
With the likelihood that the federal government will soon be relaxing mortgage insurance requirements that could facilitate the refinancing of sub-prime homeowners with little or no equity in their homes, Intellidyn s FHA-Prospect Targeting Models and forthcoming FHA-niche targeting programs present both a tremendous safety net for sub-prime loan holders and a windfall for select lenders.  This is a clear  Win/Win  for home buyers/refinancers and lenders,  says Harvey.
 
Intellidyn s retail lenders taking advantage of the changing FHA guidelines are competitively one step ahead of the curve by gaining the ability to identify these qualified homeowners to ensure that their marketing dollars reach those homeowners most likely in need of an FHA-insured home financing.
 
 We are fortunate to be working with some very forward-thinking lenders,  notes Harvey.  The opportunity is here now, and the consumer s ability to become educated and act on this opportunity will happen at an even faster pace than during the refinance boom. Retail originators will require the ability to identify these qualified homeowners to ensure that their marketing dollars hit the qualified homeowners most likely in need of FHA-insured refinancing. For our clients, capturing this opportunity is critical to immediate survival in order to stay in the game when the market begins to scale again.
 
Intellidyn s FHA-Predictive Marketing Models, the first data set available from the company s forthcoming FHA-related modeling set, is available now to lenders, brokers and bankers looking to scale their volumes and add new FHA-related products. Pricing for Intellidyn s FHA-Predictive Marketing Models is based on lead volume and selected ancillary services. For more information, contact Intellidyn at: 866-773-5756, or sales@intellidyn.com, or on the Web at: www.intellidyn.com.
 
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth,  atomic  level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

 Intellidyn Corp.
 www.intellidyn.com
 175 Derby St., Unit 40 Hingham, MA  02043

Grace Dunklee Cohen, Anthorne Group PR
 gadc@tds.net
 603-428-6640
 603-428-3693