Intellidyn Announces Strategic Alliance with TNS, a World Leader in Market Insight and Information  TNS to launch new global Customer Intelligence Consulting practice 
 
Intellidyn  Corporation (www.intellidyn.com), an award-winning provider of direct response marketing and multi-channel database marketing solutions for ROI-based acquisition and retention strategies today announced that it has entered into a strategic alliance with TNS, a world leader in market insight and information. This alliance gives TNS a strong position in  executable marketing intelligence,  a growing market information sector that blends demographic and financial data with behavioral and attitudinal research, to create marketing strategies that focus on optimal consumer experiences and drive sustained ROI growth. 
 
By merging TNS  data resources and market research strengths with Intellidyn s database marketing and analytic expertise, TNS intends to create a new global Customer Intelligence Consulting practice which will streamline customer acquisition, cross-selling and retention programs. Over the medium term, this practice will extend from financial services into the telecom and retail sectors. 
 
Intellidyn equips clients with the most dynamic data integration platforms, then designs and executes marketing programs centered around the most profitable consumer experiences. This approach delivers a continuous stream of marketing programs that drive profit growth.
Dave Moxley, managing director of TNS Customer Intelligence Consulting, said,  Our alliance with Intellidyn gives us an excellent foundation for a new global practice in customer intelligence. Clients look to us to think beyond current tactics using the data, resources and integration techniques at our disposal and this strategic alliance significantly enhances our ability to deliver actionable insights. Intellidyn has a solid reputation for solving problems and introducing innovative marketing programs for financial services clients in North America. By integrating our customer attitudinal and behavioral expertise with Intellidyn s database marketing expertise, we will be able to offer unique marketing insight and services. We aim to build a global customer intelligence capability around this alliance, focusing at first on Intellidyn s expertise in finance and then moving on to other growth sectors.  
 
Peter Harvey, president and CEO of Intellidyn, said,  Intellidyn s data resources include demographic and financial information, while TNS specializes in behavioral and attitudinal data. Together, we can deliver unique capabilities to our clients and extend these to other industry sectors on a global basis. Our association with TNS extends our ability to bring fact-based strategies to more industries and play a direct role in creating direct-to-consumer campaigns for a wider client group.
 
Leading brands in financial services, and other industries such as telecoms and retail, have made major investments in customer relationship management. But most have not realized the promise of increased customer loyalty and market share. 
 
 Intellidyn is an acknowledged expert in using consumer data to drive tailored advertising and promotional messaging that is relevant, timely and compelling,  added Moxley.  Focusing on identifying and replicating the most valuable customer experiences, we can lift acquisition, cross sell and acquisition rates. Intellidyn and TNS can integrate quantitative and qualitative consumer data to help our clients achieve lower marketing costs, higher performance and improved profitability.
 
About TNS
TNS is a global market insight and information group.
 
Our strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions. 
 
As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries. 
 
We are the world s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of Retail and Shopper Insights, Stakeholder Management, New Product Development, and Brand and Communications. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.
 
TNS is the sixth sense of business.
www.tns-global.com
 
About Intellidyn
Founded in 1998, Intellidyn has compiled the nation s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth,  atomic  level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

Name: Grace Dunklee Cohen, Anthorne Group PR
Mail: gadc@tds.net
Phone: 603-428-6640