LoyaltyExpress Delivers Cross-media Campaigns for Mortgage Lenders & Brokers

Integration of direct mail, personal URLs (pURLS), and e-mail provides powerful marketing campaigns across multiple media

\LoyaltyExpress, the leading mortgage marketing company in the nation, announced the availability of dynamic cross-media campaigns as an additional feature to its enterprise service, CustomerManager 3.0. Cross-media campaigns consist of direct-mail and/or e-mail that point customers, partners, and prospects to websites (personalized to loan officers or companies) where requests are made for more information, loan applications, and customer surveys, for example. The possibilities are endless. All content and web pages are dynamically created based on specific campaign rules. Multiple trigger-alerts are also built into CustomerManager, such as notifications to cell phones alerting loan officers that customers, prospects, and/or partners are looking to work with them. It's an exceptionally intuitive system.

'We are further establishing CustomerManager as the leading online service for mid-market and enterprise institutions looking to automate and personalize marketing across multiple media,' said Bob Goulart, LoyaltyExpress Chief Technology Officer. 'The dynamic capabilities of our offerings allow us to better communicate with customers, partners, and prospects with the right message, at the right time, in the right medium.'

Cross-media campaigns also offer integrated tracking capabilities to determine response rates and response tendencies to fine-tune future campaigns. Campaigns can also be automated with corresponding, automatic responses to customer, partner, and prospect submissions. For instance, if a customer fills out an online survey, a thank you card with a gift card or other token of appreciation can automatically be sent out from the loan officer. CustomerManager 3.0 is available for mid-market and enterprise lenders and brokers.

About LoyaltyExpress

LoyaltyExpress brings exceptional marketing programs and services to the mortgage industry with two market-leading solutions. CustomerManager(TM), its flagship online service, automates communications and provides unprecedented data access across mortgage and banking enterprises. LoyaltyPrint(TM) serves individual mortgage professionals. It is the leading, on-demand site for loan officers to access the highest quality marketing products. LoyaltyExpress leverages its proprietary software and world-class digital printing environment to deliver substantial levels of repeat & referral business. For more information, visit www.loyaltyexpress.com.

SOURCE LoyaltyExpress 06/25/2008

CONTACT: Lisa Felber, Vice President, Communications, LoyaltyExpress, +1-781-897-2134, Lisa@loyaltyexpress.com /

/Web site: http://www.loyaltyexpress.com/