LoyaltyExpress Announces Strategic Alliance with XINNIX, Inc.

Industry Leaders Partner to Jointly Deliver Marketing & Training Solutions

LoyaltyExpress, the leading provider of mortgage marketing solutions, today announced a strategic alliance with XINNIX, Inc. that will provide best-in-class marketing and training solutions to mortgage lenders and brokers nationwide. The relationship combines the strengths of LoyaltyExpress's two flagship marketing solutions -- CustomerManager(TM) and LoyaltyPrint(TM) -- along with XINNIX's world-class online & offline proprietary training programs, including the EDGE Online program that brings all of the interaction of live classroom learning without the cost of travel.

LoyaltyExpress continues to innovate and develop market-leading solutions that dramatically impact business development for loan officers, mortgage companies, and banks. CustomerManager is an online service that deploys intelligence and information at a hierarchical level, so that intuitive and effective marketing decisions can be made and fulfilled. LoyaltyPrint is an online marketing store allowing customers immediate access to high-quality direct mail and closing gift products. The two online solutions, combined with LoyaltyExpress's exceptional creative services team and FSC-certified digital printing environment, allow LoyaltyExpress to capture and retain the industry's most substantial customer relationships and satisfaction.

'The partnership with XINNIX is a milestone achievement for our company and industry,' said Mary Beth Doyle, Founder of LoyaltyExpress. 'Over the past four years, we have been approached by a plethora of organizations to initiate industry partnerships -- none of which met our stringent criteria. Casey Cunningham, President & Founder of XINNIX, Inc., has created a company and reputation that exuberates value and distinction. Our combined expertise and intelligence are highly sought after in the market and will play a significant role in the recovery of the mortgage industry.'

XINNIX continues to create powerful corporate sales cultures, measurable loan officer success, and effective leadership skills. XINNIX is a proven training organization that offers the key essentials in building highly effective sales and leadership teams. Their programs include LEADERSHIP training for managers directly responsible for the productivity and effectiveness of a sales team, EDGE, tactical sales training for experienced Loan Officers, ORIGINATOR, in-depth certification training and testing for new Loan Officers, POWER, for processing teams to enhance their effectiveness, and much more.

'For many years, XINNIX has been scrutinizing the market to identify best practices for intelligent relationship marketing solutions,' said Casey Cunningham, Founder and President of XINNIX, Inc. 'We were ecstatic to finally be able to endorse a company's platform that represents quality communications and marketing excellence. As soon as we discovered LoyaltyExpress and their products and services, we knew that our organizations were perfectly aligned. It's an exciting time to provide unparalleled value to the mortgage industry at a time these essential services are needed most.'

About LoyaltyExpress

LoyaltyExpress brings exceptional marketing programs and services to the mortgage industry with two market-leading solutions. CustomerManager(TM), its flagship online service, automates communications and provides unprecedented data access across mortgage and banking enterprises. LoyaltyPrint(TM) serves individual mortgage professionals. It is the leading, on-demand site for loan officers to access the highest quality marketing products. LoyaltyExpress leverages its proprietary software and world-class digital printing environment to deliver substantial levels of repeat & referral business. For more information, visit www.loyaltyexpress.com and www.loyaltyprint.com.

About XINNIX

XINNIX is the leading provider of mortgage sales and leadership development programs. The company's comprehensive curricula and certified instructors provide mortgage loan professionals with the essential knowledge, skills, disciplines and ethics required to enhance sales productivity, manager effectiveness and company profitability in all market conditions. XINNIX offers a variety of instructional methods including interactive web-based training, traditional classroom training delivered on campus or at desired client locations, individual and team coaching and mentoring services, and programs designed for retail loan officers and brokers, wholesale account executives and sales management teams. Learn more about XINNIX by calling (678) 325-3500, send an email to info@XINNIX.com or visit www.XINNIX.com.

Source: LoyaltyExpress

CONTACT: Lisa Felber, Vice President, Communications of LoyaltyExpress,
+1-781-897-2134, Lisa@loyaltyexpress.com

Web Site: http://www.loyaltyexpress.com/